My ad account got restricted or disabled. What do I do?

Meta's automated enforcement systems disable accounts when they detect a policy violation, unusual activity, or a payment failure. Most restrictions are recoverable, but the path depends on the reason.

This issue is common among Meta advertisers and usually indicates a structural or optimization problem that can be resolved with the right approach. Understanding the mechanism behind the problem is the first step to fixing it.

This problem typically stems from one or more of the following:

• Go to business.facebook.com/accountquality to identify restriction type
• Check email (including spam) for Meta enforcement notifications
• Review recent ads for disapprovals that preceded the restriction

Follow these steps to identify the root cause:

1. Go to business.facebook.com/accountquality to identify restriction type
2. Check email (including spam) for Meta enforcement notifications
3. Review recent ads for disapprovals that preceded the restriction
4. Complete identity verification if required
5. Submit review request via Account Quality dashboard

Once you've identified the cause, apply these fixes:

1. Start by identifying the root cause using the diagnostic checklist above
2. Make one change at a time and wait 24-48 hours to see results
3. Document what you changed and the outcome for future reference
4. If the issue persists, consider reaching out to Meta support with specific details
5. Use the quick fix page for immediate action items