Why are my ads getting rejected or disapproved?

Meta's automated review system disapproves ads that match patterns it associates with policy violations. The system works by pattern recognition, not intent — which means legitimate ads get flagged regularly.

This issue is common among Meta advertisers and usually indicates a structural or optimization problem that can be resolved with the right approach. Understanding the mechanism behind the problem is the first step to fixing it.

This problem typically stems from one or more of the following:

• Hover over Disapproved status to see the policy category
• Check landing page for claims not made in the ad copy
• Review ad copy for health claims, before/after, or guaranteed outcomes

Follow these steps to identify the root cause:

1. Hover over Disapproved status to see the policy category
2. Check landing page for claims not made in the ad copy
3. Review ad copy for health claims, before/after, or guaranteed outcomes
4. Confirm Special Ad Category is set if required (credit, housing, employment)
5. Use Request Review button after making substantive changes

Once you've identified the cause, apply these fixes:

1. Start by identifying the root cause using the diagnostic checklist above
2. Make one change at a time and wait 24-48 hours to see results
3. Document what you changed and the outcome for future reference
4. If the issue persists, consider reaching out to Meta support with specific details
5. Use the quick fix page for immediate action items