My ads are stuck in review. How long does it take?

Most ads complete review within 24 hours. Reviews that extend beyond 48 hours indicate either a policy flag requiring human review, a high-volume queue period, or an account history that triggers additional scrutiny.

This issue is common among Meta advertisers and usually indicates a structural or optimization problem that can be resolved with the right approach. Understanding the mechanism behind the problem is the first step to fixing it.

This problem typically stems from one or more of the following:

• Check exact ad status: In Review vs Pending Review
• Note how long ad has been in review (under 24h is normal)
• Check if campaign is in a Special Ad Category

Follow these steps to identify the root cause:

1. Check exact ad status: In Review vs Pending Review
2. Note how long ad has been in review (under 24h is normal)
3. Check if campaign is in a Special Ad Category
4. Check account's recent disapproval history
5. Contact support after 48+ hours with specific ad ID

Once you've identified the cause, apply these fixes:

1. Start by identifying the root cause using the diagnostic checklist above
2. Make one change at a time and wait 24-48 hours to see results
3. Document what you changed and the outcome for future reference
4. If the issue persists, consider reaching out to Meta support with specific details
5. Use the quick fix page for immediate action items