Should I use Advantage+ Shopping (ASC) or manual campaigns?

ASC is Meta's fully automated campaign type for e-commerce product sales. It works well when the account has sufficient purchase history. Manual campaigns remain the right choice for new accounts, lead generation, B2B, and any objective that is not a direct product purchase.

This issue is common among Meta advertisers and usually indicates a structural or optimization problem that can be resolved with the right approach. Understanding the mechanism behind the problem is the first step to fixing it.

This problem typically stems from one or more of the following:

• Check monthly purchase event volume (ASC needs 50+ monthly)
• Check account age and pixel history (3+ months ideal)
• Confirm objective is product purchase, not leads

Follow these steps to identify the root cause:

1. Check monthly purchase event volume (ASC needs 50+ monthly)
2. Check account age and pixel history (3+ months ideal)
3. Confirm objective is product purchase, not leads
4. Count available creative assets (need 10+ for ASC)
5. For borderline accounts: run both in parallel for 4 weeks

Once you've identified the cause, apply these fixes:

1. Start by identifying the root cause using the diagnostic checklist above
2. Make one change at a time and wait 24-48 hours to see results
3. Document what you changed and the outcome for future reference
4. If the issue persists, consider reaching out to Meta support with specific details
5. Use the quick fix page for immediate action items