Should I use broad targeting or interest targeting?

Broad works when conversion signals are strong and creative is clear. Interests work as a training wheel when signals are weak or the message is ambiguous.

This issue is common among Meta advertisers and usually indicates a structural or optimization problem that can be resolved with the right approach. Understanding the mechanism behind the problem is the first step to fixing it.

This problem typically stems from one or more of the following:

• Check conversion signal strength and volume
• Check if your creative clearly defines the buyer
• Use interests to constrain early learning only

Follow these steps to identify the root cause:

1. Check conversion signal strength and volume
2. Check if your creative clearly defines the buyer
3. Use interests to constrain early learning only

Once you've identified the cause, apply these fixes:

1. Start by identifying the root cause using the diagnostic checklist above
2. Make one change at a time and wait 24-48 hours to see results
3. Document what you changed and the outcome for future reference
4. If the issue persists, consider reaching out to Meta support with specific details
5. Use the quick fix page for immediate action items