Campaign is active but not spending. Why?

An active campaign that is not spending means Meta cannot win auctions for it. The campaign exists and is technically eligible to run, but something structural is preventing delivery.

This issue is common among Meta advertisers and usually indicates a structural or optimization problem that can be resolved with the right approach. Understanding the mechanism behind the problem is the first step to fixing it.

This problem typically stems from one or more of the following:

• Check delivery status at ad set level for specific reason
• Verify all ads are approved and active
• Check audience size (below 50,000 is a problem)

Follow these steps to identify the root cause:

1. Check delivery status at ad set level for specific reason
2. Verify all ads are approved and active
3. Check audience size (below 50,000 is a problem)
4. Check if bid cap or cost cap is set below market price
5. Confirm campaign schedule and check for billing issues

Once you've identified the cause, apply these fixes:

1. Start by identifying the root cause using the diagnostic checklist above
2. Make one change at a time and wait 24-48 hours to see results
3. Document what you changed and the outcome for future reference
4. If the issue persists, consider reaching out to Meta support with specific details
5. Use the quick fix page for immediate action items