Should I consolidate campaigns or split them out?

The default answer is consolidate. Fragmented campaign structures keep each ad set below the conversion volume threshold the algorithm needs to optimise effectively.

This issue is common among Meta advertisers and usually indicates a structural or optimization problem that can be resolved with the right approach. Understanding the mechanism behind the problem is the first step to fixing it.

This problem typically stems from one or more of the following:

• Count active ad sets and calculate average budget per ad set
• Check how many ad sets are in Learning or Learning Limited
• Calculate budget floor per ad set: target CPA x 50 / 7

Follow these steps to identify the root cause:

1. Count active ad sets and calculate average budget per ad set
2. Check how many ad sets are in Learning or Learning Limited
3. Calculate budget floor per ad set: target CPA x 50 / 7
4. Check for auction overlap between campaigns
5. Only split for genuine structural reasons: different objectives or conversion events

Once you've identified the cause, apply these fixes:

1. Start by identifying the root cause using the diagnostic checklist above
2. Make one change at a time and wait 24-48 hours to see results
3. Document what you changed and the outcome for future reference
4. If the issue persists, consider reaching out to Meta support with specific details
5. Use the quick fix page for immediate action items