It says Limited Delivery. What does that mean and how do I fix it?

Limited Delivery means the campaign cannot reach its delivery potential. Meta uses this status when structural issues prevent the algorithm from finding enough conversion events to optimise effectively.

This issue is common among Meta advertisers and usually indicates a structural or optimization problem that can be resolved with the right approach. Understanding the mechanism behind the problem is the first step to fixing it.

This problem typically stems from one or more of the following:

• Calculate budget floor: target CPA x 50 / 7
• Check if too many ad sets are splitting budget
• Check if conversion event fires frequently enough

Follow these steps to identify the root cause:

1. Calculate budget floor: target CPA x 50 / 7
2. Check if too many ad sets are splitting budget
3. Check if conversion event fires frequently enough
4. Check audience size estimate in ad set
5. Check if bid cap or cost cap is too restrictive

Once you've identified the cause, apply these fixes:

1. Start by identifying the root cause using the diagnostic checklist above
2. Make one change at a time and wait 24-48 hours to see results
3. Document what you changed and the outcome for future reference
4. If the issue persists, consider reaching out to Meta support with specific details
5. Use the quick fix page for immediate action items