Meta is asking for verification. What exactly do I need to do?

Meta asks for two types of verification: personal identity (confirming who you are as an individual) and business verification (confirming your business exists). They have different requirements and different implications for your account.

This issue is common among Meta advertisers and usually indicates a structural or optimization problem that can be resolved with the right approach. Understanding the mechanism behind the problem is the first step to fixing it.

This problem typically stems from one or more of the following:

• Go to Business Settings > Security Center to see verification type required
• For identity: prepare government-issued photo ID matching your account name
• For business: prepare business registration, utility bill, or bank statement

Follow these steps to identify the root cause:

1. Go to Business Settings > Security Center to see verification type required
2. For identity: prepare government-issued photo ID matching your account name
3. For business: prepare business registration, utility bill, or bank statement
4. Ensure documents are recent (within 3 months for utility bills)
5. Upload documents unedited — no cropping or annotations

Once you've identified the cause, apply these fixes:

1. Start by identifying the root cause using the diagnostic checklist above
2. Make one change at a time and wait 24-48 hours to see results
3. Document what you changed and the outcome for future reference
4. If the issue persists, consider reaching out to Meta support with specific details
5. Use the quick fix page for immediate action items