Campaign stopped converting but clicks still coming in

This is usually conversion friction, tracking breakage, or the algorithm drifting toward cheap clicks due to weak conversion feedback.

This issue is common among Meta advertisers and usually indicates a structural or optimization problem that can be resolved with the right approach. Understanding the mechanism behind the problem is the first step to fixing it.

This problem typically stems from one or more of the following:

• Confirm landing page works on mobile and loads fast
• Check pixel fires and match quality
• Compare click quality: sessions, time on site, add-to-cart, lead start

Follow these steps to identify the root cause:

1. Confirm landing page works on mobile and loads fast
2. Check pixel fires and match quality
3. Compare click quality: sessions, time on site, add-to-cart, lead start

Once you've identified the cause, apply these fixes:

1. Start by identifying the root cause using the diagnostic checklist above
2. Make one change at a time and wait 24-48 hours to see results
3. Document what you changed and the outcome for future reference
4. If the issue persists, consider reaching out to Meta support with specific details
5. Use the quick fix page for immediate action items