# paid.social

> Free AI-powered tools for planning, diagnosing, and fixing paid social ad campaigns. Built by a former Meta growth lead with 12+ years managing $500M+ in ad spend.

## Tools

- [Campaign Planner](https://paid.social/launch/): Enter a URL, get a full campaign plan with budget reality check, audience strategy, and 3 creative briefs. Supports Meta, TikTok, LinkedIn, and Pinterest.
- [Campaign Diagnostics](https://paid.social/diagnose/): Select symptoms from a failing campaign. Get ranked root causes with mechanism-level explanations and fix steps.
- [Troubleshooting Guides](https://paid.social/troubleshoot/meta/): 41 common Meta ads problems with detailed checks, root causes, and fixes.
- [Break-Even Calculator](https://paid.social/tools/break-even/): Calculate your max CPA, target CPA, and minimum daily budget to exit learning phase.
- [What Meta Ads Cost](https://paid.social/meta-ads-cost/): What Meta ads actually cost. Meta ads are auction-priced, so there is no fixed price; the number that matters is your break-even CPA (order value times margin). Includes real break-even figures for brands like Coolblue and Suitsupply and a live calculator.
- [Facebook Ad Examples](https://paid.social/facebook-ad-examples/): Real ad examples for well-known brands, each labelled with its angle and why it works. The reusable part of an ad is the angle, not the screenshot.
- [Creative Strategy](https://paid.social/creative/): Build ad hooks, angles, and briefs using frameworks from real working ads.

## Ad plans library

Free, worked examples of how well-known brands should run paid social, built with the Campaign Planner. Each plan shows estimated economics, targeting, budget, and creative direction, with all derived figures clearly labelled as estimates. Browse the full library: https://paid.social/plans/

- Ecommerce (judged on break-even ROAS): Zalando, Coolblue, Rituals, Suitsupply, Daily Paper
- Subscription (judged on payback): Swapfiets, HelloFresh, Basic-Fit, Whoop
- B2B on LinkedIn (judged on cost per qualified lead): Mollie, Adyen
- CPG and events: Tony's Chocolonely, Lowlands

## Platforms

- Meta (Facebook, Instagram)
- TikTok
- LinkedIn
- Pinterest

## How it works

Users enter their website URL and basic inputs (budget, margin, goal). The tool scrapes the site, runs platform-specific constraint logic (learning phase thresholds, budget minimums), then generates personalized campaign recommendations using AI. The constraint engine is deterministic: budget math and platform rules are hard-coded so the tool never recommends campaigns that can't mathematically work.

## About

Created by Jonas Sluijs. Free to use, no sign-up required.

- Website: https://paid.social
- Consulting: https://paid.social/consult/