Why are my ads getting rejected or disapproved?

Meta's automated review system disapproves ads that match patterns it associates with policy violations. The system works by pattern recognition, not intent — which means legitimate ads get flagged regularly.

What this means

Meta's automated review system disapproves ads that match patterns it associates with policy violations.

Quick steps

Hover over Disapproved status to see the policy category
Check landing page for claims not made in the ad copy
Review ad copy for health claims, before/after, or guaranteed outcomes
Confirm Special Ad Category is set if required (credit, housing, employment)
Use Request Review button after making substantive changes

Run the diagnostic

Use the tool to identify exactly what's happening with your account.

Open diagnostic tool →

Want more detail? Read the full guide →