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Quick Fix
Performance

My Advantage+ Shopping performance dropped. What do I change?

ASC performance drops trace most often to creative exhaustion, another campaign competing in the same auction, or a structural edit that triggered re-calibration.

What this means

ASC performance drops trace most often to creative exhaustion, another campaign competing in the same auction, or a structural edit that triggered re-calibration.

Quick steps
  1. Check creative performance breakdown — which are getting spend?
  2. Check for overlapping manual campaigns competing in auction
  3. Check edit history for changes in past 14 days
  4. Check Audience Segment breakdown for existing vs new customer split
  5. Compare CPM week over week for seasonal competition

Run the diagnostic

Use the tool to identify exactly what's happening with your account.

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