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Quick Fix
Performance

Should I use Advantage+ Shopping (ASC) or manual campaigns?

ASC is Meta's fully automated campaign type for e-commerce product sales. It works well when the account has sufficient purchase history. Manual campaigns remain the right choice for new accounts, lead generation, B2B, and any objective that is not a direct product purchase.

What this means

ASC is Meta's fully automated campaign type for e-commerce product sales.

Quick steps
  1. Check monthly purchase event volume (ASC needs 50+ monthly)
  2. Check account age and pixel history (3+ months ideal)
  3. Confirm objective is product purchase, not leads
  4. Count available creative assets (need 10+ for ASC)
  5. For borderline accounts: run both in parallel for 4 weeks

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