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Quick Fix
Leads & Tracking
Which attribution window should I use (7-day click, 1-day view)?
The attribution window determines how long after an ad interaction Meta claims credit for a conversion. The default setting (7-day click, 1-day view) consistently over-reports conversions. For most advertisers, 7-day click only is more accurate.
What this means
The attribution window determines how long after an ad interaction Meta claims credit for a conversion.
Quick steps
- Check current attribution window in Ads Manager column settings
- Compare Meta-reported conversions to CRM data for same period
- Run breakdown showing click-through vs view-through conversions
- Assess typical purchase cycle length for your product
- For impulse purchases: use 1-day click; for B2B: use 28-day click
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