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Quick Fix
Performance
Campaign is active but not spending. Why?
An active campaign that is not spending means Meta cannot win auctions for it. The campaign exists and is technically eligible to run, but something structural is preventing delivery.
What this means
An active campaign that is not spending means Meta cannot win auctions for it.
Quick steps
- Check delivery status at ad set level for specific reason
- Verify all ads are approved and active
- Check audience size (below 50,000 is a problem)
- Check if bid cap or cost cap is set below market price
- Confirm campaign schedule and check for billing issues
Run the diagnostic
Use the tool to identify exactly what's happening with your account.
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