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Quick Fix
Creative

Ads getting clicks but not converting

If you are attracting clickers instead of buyers, your creative and landing page promise are misaligned. The algorithm optimizes toward the signals you feed it.

What this means

If you are attracting clickers instead of buyers, your creative and landing page promise are misaligned.

Quick steps
  1. Check landing page message match with ad promise
  2. Check on-site conversion rate by device
  3. Check if your objective and optimization event match the business goal

Run the diagnostic

Use the tool to identify exactly what's happening with your account.

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