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Quick Fix
Targeting
Should I consolidate campaigns or split them out?
The default answer is consolidate. Fragmented campaign structures keep each ad set below the conversion volume threshold the algorithm needs to optimise effectively.
What this means
The default answer is consolidate.
Quick steps
- Count active ad sets and calculate average budget per ad set
- Check how many ad sets are in Learning or Learning Limited
- Calculate budget floor per ad set: target CPA x 50 / 7
- Check for auction overlap between campaigns
- Only split for genuine structural reasons: different objectives or conversion events
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