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Quick Fix
Creative

How do I know if my creative is fatigued?

Fatigue is when the same audience has seen the same creative too many times, lowering response. It is visible in frequency and declining CTR and CVR.

What this means

Fatigue is when the same audience has seen the same creative too many times, lowering response.

Quick steps
  1. Check frequency trend and CTR trend together
  2. Check if CPM is rising while CTR is falling
  3. Rotate new angles, not just new edits

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