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Quick Fix
Targeting

Do I still need a separate retargeting campaign?

Separate retargeting is useful when you need tight control and budgets. Otherwise, modern delivery can self-retarget if you feed it strong signals.

What this means

Separate retargeting is useful when you need tight control and budgets.

Quick steps
  1. Check how much traffic you actually have to retarget
  2. If low volume, retargeting can starve and be noisy
  3. If high volume and varied funnel, separate retargeting can help

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