← Back to Troubleshoot

Quick Fix

Budget

Should I duplicate a winning ad set or increase the budget?

Budget increases preserve learning but can destabilize if too large. Duplication resets learning but can isolate audiences. Choose based on stability and signal volume.

What this means

Budget increases preserve learning but can destabilize if too large.

Quick steps

If stable and high volume, increase budget gradually
If limited by audience or structure, duplicate for controlled tests
Avoid duplicating into identical overlap setups

Run the diagnostic

Use the tool to identify exactly what's happening with your account.

Open diagnostic tool →

Want more detail? Read the full guide →