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Quick Fix
Budget

Should I duplicate a winning ad set or increase the budget?

Budget increases preserve learning but can destabilize if too large. Duplication resets learning but can isolate audiences. Choose based on stability and signal volume.

What this means

Budget increases preserve learning but can destabilize if too large.

Quick steps
  1. If stable and high volume, increase budget gradually
  2. If limited by audience or structure, duplicate for controlled tests
  3. Avoid duplicating into identical overlap setups

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