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Leads & Tracking

What is Event Match Quality and why does it matter?

Event Match Quality affects how well Meta can connect conversions to people. Better match improves optimization and measurement reliability.

What this means

Event Match Quality affects how well Meta can connect conversions to people.

Quick steps
  1. Check which parameters you send (email, phone, external_id)
  2. Ensure hashing and formatting are correct
  3. Improve CAPI coverage and deduplication

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