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Quick Fix
Budget

Highest volume vs cost cap vs bid cap. Which should I use?

Bid strategy controls how aggressively Meta bids in auctions on your behalf. Each option has a specific use case. Using manual bidding without adequate historical data is the most common cause of campaigns that do not deliver.

What this means

Bid strategy controls how aggressively Meta bids in auctions on your behalf.

Quick steps
  1. Check conversion history (50+ conversions needed for cost cap)
  2. If using cost/bid cap, check if campaign is actually delivering
  3. Verify CPA target is based on historical data, not wishful thinking
  4. Use Highest Volume when starting out or during learning phase
  5. Switch to Cost Cap only after reliable CPA target is established

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