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Quick Fix
Targeting
How many ad sets should I run?
Most accounts run too many ad sets and split signals. Fewer ad sets usually improves learning speed and stability.
What this means
Most accounts run too many ad sets and split signals.
Quick steps
- Start with 1 to 2 ad sets unless you have strong reasons
- Avoid splitting by small interests or tiny geo segments
- Consolidate once you have signal
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