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Quick Fix
Performance
It says Limited Delivery. What does that mean and how do I fix it?
Limited Delivery means the campaign cannot reach its delivery potential. Meta uses this status when structural issues prevent the algorithm from finding enough conversion events to optimise effectively.
What this means
Limited Delivery means the campaign cannot reach its delivery potential.
Quick steps
- Calculate budget floor: target CPA x 50 / 7
- Check if too many ad sets are splitting budget
- Check if conversion event fires frequently enough
- Check audience size estimate in ad set
- Check if bid cap or cost cap is too restrictive
Run the diagnostic
Use the tool to identify exactly what's happening with your account.
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