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Quick Fix
Leads & Tracking

Why do Meta numbers not match my CRM or Shopify?

Attribution, delays, deduplication, and tracking gaps create differences. The goal is consistency in decision-making, not identical numbers.

What this means

Attribution, delays, deduplication, and tracking gaps create differences.

Quick steps
  1. Align attribution windows across systems
  2. Check deduplication rules and event priority
  3. Check CAPI setup and match quality

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