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Quick Fix
Performance
Should I optimize for Leads or Conversions?
The right optimization event depends on where your conversion happens. If the form is on Meta, optimize for Leads. If the conversion happens on your website, optimize for Conversions with a website conversion event.
What this means
The right optimization event depends on where your conversion happens.
Quick steps
- Determine where conversion happens: Meta instant form or website
- Check if pixel conversion event fires correctly on confirmation page
- Check current lead quality if using Lead Ads
- For Lead Ads: disable autofill, add qualifying question, use Higher Intent form
- For B2B: use website conversion in almost all cases
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