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Quick Fix
Budget

Why does scaling kill my campaign performance?

Scaling pushes the system into less efficient inventory and broader audience. If your conversion loop is weak, CPA rises fast.

What this means

Scaling pushes the system into less efficient inventory and broader audience.

Quick steps
  1. Check whether CVR drops after scaling or CPM rises first
  2. Increase budget gradually and keep edits minimal
  3. Scale by creative supply, not only by budget

Run the diagnostic

Use the tool to identify exactly what's happening with your account.

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