About

What this is

I spent 12 years at Meta and Snap managing hundreds of millions in ad spend. The best advertisers I worked with had access to senior account managers who could look at a campaign and tell them exactly what was wrong and what to do about it. Most businesses don't get that.

This tool gives you that same guidance for free. Answer a few questions about your campaign, your numbers, or your setup. You'll get a structured answer with the reasoning behind what to do and why. No generic tips, no course upsell.

Start with Campaign Setup →
Why this exists
I spent years at Meta watching businesses waste money on problems that were completely fixable. The advice they needed already existed. It just lived inside agency relationships or platform conversations most advertisers never get access to.
The companies that scaled weren't smarter. They simply had someone in their corner who understood how the algorithm actually behaves, which metrics matter and which don't, the handful of mistakes that kill performance, and what to change when results stall.
Everyone else was guessing. paid.social exists to close that gap.
Mission
Someone running ads without an agency, without a rep, and without a large budget should still be able to make good decisions. That's what this tool does.
Background
Meta (Facebook)
Led growth across Europe and worked on the #1 EMEA partnership with Booking.com. That's where I learned how the auction and delivery systems actually behave, why some accounts scale while others plateau, and the recurring mistakes most advertisers never identify.
Snap
Worked with 250 of the biggest growth companies across Northern Europe. Experience across both Meta and Snap made clear what is platform-specific and what is universal across paid social.
$500M+ in spend
Across companies including Booking.com, Disney, and Takeaway.com. At that scale, patterns become obvious. Most performance problems reduce to the same few root causes, repeated.
What paid.social is
Not tutorials. Not generic advice. Specific, conditional guidance based on your actual situation. The kind that used to require an agency retainer or a direct line to a platform rep.
→Setup that accounts for your budget, pixel quality, and business type
→Diagnosis ranked by root cause, not symptom
→Creative briefs built around your audience temperature and format
→B2B playbook for the accounts standard advice breaks
The tool handles the common cases. The 30-minute call handles the edge cases. That's the right division of labour.
Roadmap
Live Meta Setup, Diagnose, Creative, B2B, Budget, Troubleshoot
Next TikTok Coming next. Overlaps significantly with Meta creative logic.
Planned Snap Direct platform experience makes this a credibility differentiator.
Planned Pinterest Specific e-commerce use case. Smaller but underserved audience.
Take it further
30-Minute Account Review · €199
Some problems need a second pair of eyes on the actual account. The 30-minute call is a diagnostic, not a pitch. You leave with a prioritised action list specific to your setup.
Book a Call →