Get a campaign plan that actually fits your business
Two sessions. First one is free. We figure out if Meta ads make sense for you before you spend a euro.
20-min intake call
We go through your business, your offer, and your unit economics. If the fundamentals aren't there yet, I'll tell you — and that saves you more than any campaign could. No obligation to continue.
Free — 20 minutes
Book the free intakeCampaign planning session
If it's a fit, we build your campaign plan. You leave with a tracking checklist, campaign structure, audience starting point, two creative briefs, and a clear picture of what the first four weeks should look like.
€199 — 30 minutes
Skip ahead and bookBefore touching the ad account
Customer need and product fit
Does the market need what you built? Two early buyers saying nice things is not the same as understanding your market.
Total addressable market
PMF in a small market hits a ceiling fast. No amount of media spend breaks through a ceiling.
Competitive differentiation
Launching a carbon copy means competing for someone else's customers. Define what makes you the better choice — specifically.
Channel economics
An €8 product cannot scale on Meta. The math does not work at €4 CAC. Get this wrong upfront and no amount of creative testing fixes it.
Jonas Sluijs has spent 12 years running paid social, with $500M+ in managed spend across Meta and Snap. paid.social is the free tool suite he built out of that experience. The calls are where the real diagnosis happens.
Book the free intake