Work with me

Not sure if ads will work for your business? Start here.

Two sessions. The first is free. We go through your business before you spend anything.

Step 1 — Free

Free strategy call

We go through your business, your offer, and your unit economics. If the fundamentals aren't there yet, I'll tell you — and that saves you more than any campaign could. No obligation to continue.

Free — 20 minutes

Book free strategy call
Step 2 — €199

Campaign planning session

If it's a fit, we build your campaign plan. Before the call I look at your actual account — you won't be explaining your setup from scratch. You leave with a tracking checklist, campaign structure, audience starting point, two creative briefs, and a clear picture of what the first four weeks should look like.

€199 — 30 minutes

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What gets solved on these calls
DTC ecommerce
€30/day, ROAS dropped from 2.8x to 1.4x. Found: budget below the learning threshold and creative fatigue hitting at the same time. Consolidated to one ad set, increased to €45/day, refreshed the hook. Back to 2.2x in three weeks.
B2B lead gen
Spending €2k/month, leads coming in but none converting to sales. Found: optimising for form fills, not qualified leads. Added a two-question pre-qualifier to the form. Lead volume dropped 40%, sales conversations doubled.
Pre-launch founder
Ready to spend €3k on a launch campaign. Found: no dedicated landing page, AOV too low for purchase optimisation at that budget. Held off on the campaign, fixed the funnel first. Launched six weeks later with half the budget and better results.

Jonas Sluijs has spent 12 years running paid social, with $500M+ in managed spend across Meta and Snap. paid.social is the free tool suite he built out of that experience. The tool handles standard cases. The call handles yours.

Book free strategy call