BREAK-EVEN CALCULATOR
Break-Even CPA Calculator
The one number every advertiser needs before spending anything.
Revenue minus cost of goods, divided by revenue. Not sure? 60% is a safe estimate for most ecommerce. 80%+ for digital/SaaS.
Break-even CPA
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Above this, you lose money on every customer.
Target CPA
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Aim here. Gives you 30% margin of safety.
Min. daily budget
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Below this, Meta can’t learn fast enough. Your campaigns will stay in Learning Limited.
Take it further
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