Creative library / AG1
A
AG1
The Stack Kill
Creative breakdown · from live Meta ads

How AG1's Meta ads actually work.

Show all the things your product replaces. The visual pile makes the value argument instantly.

Vertical DTC Format Static Running 14+ weeks Site drinkag1.com
Broken down by a former Meta growth leadBroken down by Jonas, a former Meta growth lead, from AG1's live ads in the Meta Ad Library
The principle

AG1 runs a static showing a grid of 12 supplement bottles next to a single scoop of their powder. The visual math is instant. 12 products at $15 each = $180/month, or one scoop at $79. This reframes the price objection entirely. $79/month sounds expensive for a green powder. $79/month to replace $180 in supplements sounds like a deal. The image does the ROI calculation for you.

The ad, in one frame
drinkag1.com
Sponsored · Static
Show all the things your product replaces. The visual pile makes the value argument instantly.
drinkag1.comLearn more
StaticThe Stack Kill
Grid of 12 supplement bottles arranged next to one AG1 scoop
Visual contrast does the work. The cluttered grid of bottles triggers recognition, the viewer has a cabinet that looks like that. The single scoop is the relief.
The framework
Hook
Grid of 12 supplement bottles arranged next to one AG1 scoop. Visual contrast does the work. The cluttered grid of bottles triggers recognition, the viewer has a cabinet that looks like that. The single scoop is the relief.
Body
'75 vitamins, minerals, and whole-food sourced ingredients in one scoop'. The specific number (75) makes the consolidation concrete. Not 'everything you need' but '75 specific things.' Specificity signals rigor.
Trust
Specific ingredient counts, NSF certification badge, athlete endorsements. Layered credibility, third-party certification for skeptics, athlete endorsement for aspirational buyers, ingredient specificity for the informed. Three trust signals for three audience segments.
CTA
'Start your first month with free travel packs'. The free add-on removes trial friction without discounting the product. Travel packs also imply a lifestyle that flatters the buyer's self-image.
How to adapt it

Any product that consolidates multiple purchases, an all-in-one SaaS replacing a software stack, a meal kit replacing grocery trips, a multi-tool replacing a drawer of gadgets. The format is a single static image, production cost near zero. Running 14 weeks signals strong performance. Even replacing 3 things works, the visual contrast is what matters.

See it live

AG1's real ads on Meta

This breakdown is built from AG1's active ads, around 10 of them running as of March 2026, a signal the format is still working. See the current set for yourself in Meta's public Ad Library.

Open AG1 in the Meta Ad Library →

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Common questions
What is The Stack Kill in advertising?
Show all the things your product replaces. The visual pile makes the value argument instantly. AG1 runs a static showing a grid of 12 supplement bottles next to a single scoop of their powder.
Why does AG1 use it in their Meta ads?
Visual contrast does the work. The cluttered grid of bottles triggers recognition, the viewer has a cabinet that looks like that. The single scoop is the relief.
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