How top brands build Meta Ads
Creative strategies from top advertisers, broken down by what makes them convert and how to adapt them.
Broken down by Jonas, a former Meta growth lead, $500M+ in ad spend
Every brand breakdown
All 41 breakdowns, grouped by vertical. Each one covers the ad, the principle behind it, the framework, and how to adapt it to a smaller budget.
DTC brands
- How AG1's Meta ads work
- How Athletic Brewing's Meta ads work
- How Away's Meta ads work
- How Casper's Meta ads work
- How Dr. Squatch's Meta ads work
- How Huel's Meta ads work
- How Liquid Death's Meta ads work
- How Magic Spoon's Meta ads work
- How Manscaped's Meta ads work
- How Olipop's Meta ads work
- How Ridge's Meta ads work
- How True Classic's Meta ads work
- How Warby Parker's Meta ads work
Ecommerce
- How Adidas's Meta ads work
- How Allbirds's Meta ads work
- How Fabletics's Meta ads work
- How HelloFresh's Meta ads work
- How HexClad's Meta ads work
- How Lululemon's Meta ads work
- How Nike's Meta ads work
- How Vuori's Meta ads work
Apps
- How Calm's Meta ads work
- How Duolingo's Meta ads work
- How Headspace's Meta ads work
- How MasterClass's Meta ads work
Fitness
- How Gymshark's Meta ads work
- How Oura's Meta ads work
- How Peloton's Meta ads work
- How Whoop's Meta ads work
Beauty
SaaS
Travel
Fintech
Platforms
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