LAUNCH · Meta, TikTok, LinkedIn, Pinterest
Get a Meta ads plan from your website URL.
Paste your URL, pick what the ads should drive, and add three numbers. You get a campaign structure, the budget those numbers actually support, and three creative briefs written for your product. It also tells you when the honest answer is to spend less, or nothing yet.
Built by Jonas Sluijs, former Meta growth lead, $500M+ in ad spend.
What this is not. It does not connect to your ad account and cannot see your real performance. It reads your public website and the numbers you type, then applies the same arithmetic and structure rules an experienced buyer would. Check the output against your own margins before you spend. For a plan built on your real numbers, book a free strategy call.
How the plan is built
The tool reads your public site for what you sell, who it is for and the angle you already use, so you do not retype it. You supply the three numbers that decide whether paid social can work at all: average order value, gross margin, and the monthly budget you are willing to commit.
From those it works out your break-even CPA, which is gross margin per order. That single number sets everything downstream. If your allowable CPA is below what the auction charges for your category, the plan says so instead of inventing a campaign that cannot pay for itself.
Budget then decides structure, not preference. A small budget concentrated in one ad set gets out of the learning phase; the same budget split across five ad sets learns in none of them. The plan picks the number of ad sets your budget can actually feed, then writes three creative briefs against the angle it read from your site.
The full reasoning, including how the structure rules are chosen, is written up in how we build a Meta campaign plan.
What each input changes
| Input | What it decides |
|---|---|
| Your URL | Product, audience and the angle the briefs are written against |
| Purchases, leads or subscriptions | The conversion event to optimise for, and which economics apply |
| Average order value | Revenue per conversion, the top half of break-even ROAS |
| Gross margin | Your allowable CPA. Margin, not revenue, is what pays for ads |
| Monthly budget | Campaign structure, how many ad sets, and whether learning can complete |
Common questions
Does this connect to my Meta ad account?
No. There is no login, no OAuth and no ad-account connection. It reads your public website and the numbers you type on this page. Nothing is read from your account and nothing is written to it.
What numbers do I need before I start?
Three: average order value, gross margin percentage, and a monthly budget. Margin is the one people guess at, and it is the one that matters most, because allowable CPA is margin per order rather than price per order. If you are not sure what you can afford to pay, run the break-even ROAS and CPA calculator first.
What if the plan says my budget is too small?
Believe it. Below a certain daily spend an ad set cannot gather enough conversions to leave the learning phase, so the algorithm never optimises and results stay noisy. Spending it anyway buys data you cannot act on. The minimum budget guide covers the arithmetic, and learning limited explains what happens when you ignore it.
Can I use this for TikTok, LinkedIn or Pinterest?
Yes. The same builder covers all four platforms, and the structure and economics change per platform. The plans library shows worked examples, including LinkedIn plans where the cost per lead and sales cycle change the maths completely.
How accurate are the creative briefs?
They are a starting point built from the angle on your site, not finished ads. They give you the hook, the body and the format to shoot, in the shape that tends to work for that product type. See how 41 brands build their ads for the patterns they are drawn from, and the creative strategy tool for testing them.