LAUNCH · LinkedIn
Get a LinkedIn ads plan from your website URL.
Paste your URL and add your deal economics. You get a B2B campaign structure, the budget those numbers support, and three creative briefs written for your product and the people who actually sign off on it. LinkedIn costs several times what Meta costs per click, so the plan starts from whether your deal value can carry that.
Built by Jonas Sluijs, former Meta growth lead, $500M+ in ad spend.
What this is not. It does not connect to your LinkedIn account or your CRM. It reads your public website and the numbers you type. LinkedIn's minimum viable budgets are higher than Meta's and its audiences are smaller, so treat the output as a structure to pressure-test rather than a forecast. For a plan on your real pipeline, book a free strategy call.
Why LinkedIn economics start with deal value
LinkedIn charges a large premium per click compared with Meta, because it is selling access to job titles and company data nobody else has. That premium is either justified by your deal value or it is not, and no amount of campaign structure changes the answer.
The arithmetic is simple and unforgiving. Work out your allowable cost per qualified lead from deal value, gross margin and close rate. If that number is below what LinkedIn charges to produce one, the channel is wrong for you today, and Meta with strong qualification usually wins. If it is comfortably above, LinkedIn's targeting precision is worth paying for.
What changes versus Meta
Audiences are much smaller, so frequency climbs faster and creative fatigues sooner. Optimisation events are rarer, so ad sets take far longer to learn and often never leave the learning phase at all. Both push you toward fewer campaigns, fewer audiences, and a longer patience horizon than a Meta account of the same size.
The other difference is who you are reaching. On Meta you usually reach the person with the problem. On LinkedIn you can reach the person with the budget, which means the message and the offer often need to be different even for the same product.
Common questions
Does this connect to my LinkedIn account?
No. There is no login, no OAuth and no ad-account connection. It reads your public website and the numbers you type on this page. Nothing is read from your account and nothing is written to it.
Is LinkedIn worth it compared with Meta for B2B?
It depends on deal value rather than on preference. LinkedIn costs considerably more per click but lets you target job title, seniority and company directly. With a high deal value and a narrow buyer definition that precision usually pays. With a low deal value it rarely does, and Meta with strong lead qualification is the better route. The B2B setup tool covers the Meta side.
Why is my LinkedIn cost per lead so much higher than Meta's?
Because you are buying a much scarcer audience, and because the auction is competing for a small pool of senior people whom every B2B advertiser wants. Judge it on cost per qualified lead and eventual pipeline rather than on raw cost per lead, since the two channels often produce very different lead quality at the same nominal price.
What budget does LinkedIn need?
More than the equivalent Meta campaign, for the same reason. The optimisation event has to fire often enough for the campaign to learn, and at a high cost per lead that requires real spend. If your budget cannot produce a steady flow of conversions, you are paying for delivery without ever getting optimisation.
Can I reuse my Meta creative on LinkedIn?
The angle often travels but the framing usually does not. Meta creative typically speaks to the person with the problem; LinkedIn frequently reaches the person approving the purchase, who cares about risk, integration and what happens if it fails. Rewrite for that reader rather than reposting.