Quick-use calculators and checklists
Each one answers a specific question you hit while running Meta ads.
Calculator
Break-Even ROAS & CPA
Know your break-even ROAS and max CPA before you spend anything.
CalculatorIncrementality & iROAS
Turn a holdout test into your true incremental ROAS, versus what the platform reports.
CalculatorMER & nCAC
Your blended, attribution-proof numbers: marketing efficiency ratio and new-customer CAC.
CalculatorTest Duration & Sample Size
How long to run an A/B or lift test, and how much traffic you need to trust it.
DiagnosticKeep Calm Check
Just launched? Find out if it's too early to panic.
StrategyOffer Stress Test
Most ad failures are offer failures. Test yours in 3 minutes.
ChecklistMonday Checklist
Weekly checks to catch problems before they compound.
BudgetBudget Planner
Figure out how much to spend and where to put it.