OFFER STRESS TEST
Offer Stress Test
Most ad failures are offer failures. Test yours in 3 minutes.
Step 1
Step 2
Auto-suggested from your text. Change if needed.
Step 3
Can a stranger understand your offer in under 5 seconds?
Clarity
Is there a reason to act now (deadline, limited stock, price increase)?
Urgency
Does your offer reduce the buyer’s risk (guarantee, free trial, easy returns)?
Risk reversal
Is your offer meaningfully different from your top 3 competitors?
Differentiation
Have you stated the specific outcome the buyer gets?
Specificity
Would you personally find this offer compelling if you saw it in your feed?
Gut check
YOUR DIAGNOSIS
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