LAUNCH · TikTok
Get a TikTok ads plan from your website URL.
Paste your URL, add your margin and budget, and get a campaign structure with three creative briefs. TikTok is the most creative-dependent channel of the four: the feed is native video, the first second decides everything, and an ad that looks like an ad is skipped before the message lands.
Built by Jonas Sluijs, former Meta growth lead, $500M+ in ad spend.
What this is not. It does not connect to your TikTok account. It reads your public website and the numbers you type. TikTok's creative turnover is faster than Meta's, so a plan here assumes you can produce new video regularly rather than run one winner for months. For a plan on your real numbers, book a free strategy call.
Why creative volume is the whole strategy
On TikTok the feed is native video and the audience is unusually intolerant of anything that looks produced for advertising. The first second decides whether the rest is seen at all, which makes the hook the one thing in the account worth most of your attention.
It also means creative fatigues faster than on Meta. A winning ad has a shorter useful life, so the account needs a production rhythm rather than a single hero asset. Plan for a steady supply of new hooks against the same offer.
What the ads have to look like
Vertical, filmed on a phone rather than staged, with sound designed to be heard and captions for the people who will not hear it. Creator-style footage generally outperforms brand-produced film, not because production value is bad but because it reads as an advert sooner.
The structural pattern that survives: open on the problem or the result in the first second, show the thing working, then say what to do. Everything that delays the hook costs you the view.
Common questions
Does this connect to my TikTok account?
No. There is no login, no OAuth and no ad-account connection. It reads your public website and the numbers you type on this page. Nothing is read from your account and nothing is written to it.
How much creative does TikTok need?
More than Meta, and refreshed more often. Creative fatigues faster here, so accounts that run well tend to have a production rhythm rather than one proven asset. If you can only make video occasionally, expect performance to decay between batches and budget accordingly.
Can I reuse my Meta video on TikTok?
Sometimes the angle, rarely the edit. Video cut for Meta usually opens too slowly and is often built to work without sound, which is the opposite of what this feed rewards. Recut for a first-second hook and design the audio to be heard rather than optional.
Does TikTok work for anything other than young consumer brands?
The audience is considerably broader than its reputation, and the deciding factor is usually whether the product can be shown working in a short video rather than the age of the buyer. Products that need explaining in text, or that cannot be demonstrated visually, struggle here regardless of audience.
Why is my TikTok CPA worse than Meta's?
Usually creative rather than targeting. If the ad reads as an advert it gets skipped, so you pay for impressions that never had a chance to convert. Before changing audiences or bids, check whether the first second of the video earns the next five. The creative tool covers hooks.