What's new on paid.social
A running log of the bigger updates — new tools, new platforms, new content. The small stuff ships quietly.
Two new guides explaining the logic behind the tools. Meta Ads Strategy covers how the auction works, why we recommend broad targeting, and what the tool reads from your URL. Meta Ads Diagnostic explains the five root causes, triage order, and why fixing the wrong problem first makes things worse.
New guide covering how the Pinterest campaign planner works — why Pinterest behaves like a search engine, how the auction differs from Meta, when to use Performance+ bidding, and why keywords are not optional.
Added methodology pages for TikTok and LinkedIn. Each explains how the platform's auction and algorithm shape the campaign plan the tool generates.
Fourth platform added. The LinkedIn planner reads your URL, identifies B2B fit, and returns a campaign structure with audience targeting, budget floor, and creative briefs built for LinkedIn's auction dynamics.
The Pinterest planner generates campaign structures optimised for visual search. Includes keyword guidance in the creative briefs because Pinterest is a search engine, not a social feed.
Second platform after Meta. The TikTok planner adapts campaign structure, budget math, and creative briefs for TikTok's auction — including hook-first creative direction and Spark Ads recommendations.
Added a consulting page for advertisers who need hands-on help beyond what the tools provide. Includes before/after scenarios and a direct booking link.
Published step-by-step fix guides covering the most common Meta ads problems — from CPA increases and creative fatigue to scaling issues and CAPI setup. Each guide gives the specific Ads Manager path and the exact action to take.
The diagnostic tool now calculates your target CPA from AOV and margin inputs directly in the form. Shows the full formula (AOV × margin × 80%) so you can verify the math. Also added Ads Manager navigation paths to every action step.
Replaced the URL input hero with two cards — Plan and Diagnose — so new visitors immediately see the two core tools. Added sample output previews to each card showing what the tools actually produce.
The campaign planner now asks about your offer viability and landing page readiness before generating a plan. Added cross-platform recommendation — if your product is a better fit for TikTok or Pinterest, the tool tells you before you spend on Meta.
Published long-form guides for every troubleshoot topic — covering the why, the mechanics, and the fix in detail. These go deeper than the troubleshoot cards and are built for SEO.
Launched the troubleshoot section with 40 specific Meta ads situations. Each one has a diagnosis, a fix, and an escalation trigger so you know when to stop optimising and start rethinking.
Added a content library collecting all guides and troubleshoot articles in one place, and a news feed tracking platform changes that affect your campaigns.
Initial release with four core tools: Campaign Planner, Results Diagnostic, Budget Calculator, and Creative Evaluator. Meta-only at launch. Enter a URL, get a campaign plan.